Prospectus & Pricing
September 2026 · All prices AUD, ex GST · Company-wide licensing · Demonstration environment available now
We do not charge you more for sharing intelligence with your own people. Sentinel is licensed to your business, not your employees. Add your managers. Add the sales team. Put it on the warehouse television. Give it to accounts and purchasing. Unlimited internal users are included.
about $1,083 a month, contracted annually
You are not buying reporting. You are buying an intelligence layer over the business.
A typical business generates more than 240 reports a week. Each one is designed, queried, printed, replicated, distributed and then argued about. Almost none of that effort changes a decision, because the report answers the question somebody asked last quarter.
Sentinel turns that on its head. Every system with an API — ERP, payroll, production, practice management — is pulled into one governed model of the business. The model is watched continuously. Tamara, the intelligence layer, explains what moved, why, and what to do about it, before anyone thinks to run a report.
Every number in Sentinel is a certified measure with a definition, a source, a period and a filter set attached. Tamara can only answer from those measures, so the answer is always traceable and always reconcilable to the ledger.
- Start with a question, not a cube.
- One analytical object; report, grid, chart, alert and narrative are views of it.
- Signals find the manager. The manager does not hunt for the report.
- Everything explainable: click any value and see how it was made.
- API-driven refresh. No overnight file drops, no FTP.
- Business memory: what was known, decided and watched, kept.
Built for the whole business, not the finance team's spreadsheet.
ERP, payroll, MES and practice data become one governed semantic layer with certified measures, hierarchies, entities and versions.
Ask in plain English. Tamara explains, investigates, constructs reports, challenges assumptions and monitors — always from certified measures, with confidence stated.
Slice the business in three dimensions on screen. Size is magnitude, colour is variance, every block opens the workspace at that intersection.
Exceptions, drift, concentration risk, margin leakage and stock-out risk surface themselves, ranked by dollar impact.
Tamara drafts the board pack from a question, chooses the charts, writes the callouts and revises on instruction.
Advanced API configuration: OAuth2, API keys, pagination, schemas, auto-mapping, scheduled sync and reconciliation — all in the product.
Everything. No feature is a paid add-on.
Professional includes the full platform. We do not sell viewer, manager or analyst licences, and we do not meter reports or dashboards.
- Unlimited users within the licensed company
- Unlimited dashboards
- Unlimited reports
- Tamara AI intelligence
- Natural-language questioning
- Automated insights and narrative
- Exception detection and signals
- Sales intelligence
- Customer intelligence
- Product intelligence
- Purchasing intelligence
- Margin analysis
- Inventory intelligence
- Branch / department reporting
- Drill-down to transactions
- Custom dimensions and measures
- Scheduled reporting
- Alerts and watches
- Forecasting and scenarios
- Comparative periods
- Budget versus actual
- Data modelling and certified metrics
- ERP integration via API — any ERP, no files
- Automated data refresh
- Historical data warehouse
- Domain packs: distribution, payroll, manufacturing, practice
- Mobile / browser access
- Standard support
- Product updates
Three packages. One philosophy.
The full intelligence layer for a single-site business with one system of record.
- Legal entities
- 1
- Users
- Unlimited within the company
- Primary system (ERP / payroll / PMS)
- 1
- Supplementary data sources
- 1
- Data refresh
- Scheduled · nightly and on demand
- History
- 3 years
- Tamara AI
- Standard allowance
- Hosting
- Shared cloud · Australia
- Support
- Standard · business hours
The hero offering. Every department, every manager, every screen — one governed model that explains itself.
- Legal entities
- 1 included · additional +$3,250/yr
- Users
- Unlimited within the company
- Primary system (ERP / payroll / PMS)
- 1
- Supplementary data sources
- Up to 3 (payroll, MES, CRM, budgets…)
- Data refresh
- Scheduled · down to every 15 minutes
- History
- 7 years
- Tamara AI
- Fair-use allowance
- Hosting
- Standard cloud · Australia
- Support
- Standard · business hours
Groups, multiple systems, near-real-time refresh and a dedicated environment when it is warranted.
- Legal entities
- Up to 5 included · additional +$3,250/yr
- Users
- Unlimited across the group
- Primary systems
- Multiple · quoted
- Supplementary data sources
- Unlimited · integration quoted
- Data refresh
- Near real-time · webhooks and 5-minute polling
- History
- Full history
- Tamara AI
- Expanded allowance · custom agents available
- Hosting
- Dedicated environment option
- Support
- Priority · named success manager
Unlimited people, not unlimited infrastructure. Commercial limits follow the things that genuinely cost money: legal entities, primary systems and supplementary data sources, data volume, refresh frequency, historical storage, Tamara compute, custom development, dedicated infrastructure and advanced integrations.
Seventeen companies, fourteen databases and refresh every thirty seconds is an Enterprise conversation, not a surprise on a Professional invoice.
Base company included. Each additional related legal entity in the same environment is $3,250 a year — not another full subscription unless it is genuinely an independent business and environment.
A group operating five companies: $13,000 + 4 × $3,250 = $26,000 a year, unlimited users across all five.
$8,500 once. It is not a setup fee; it is the model of your business.
Implementation is where Sentinel earns its place: your systems connected by API, your history extracted and reconciled, your metric definitions agreed and certified, your people trained to ask. An indicative six-week programme for a Professional customer:
| Stage | What happens | When |
|---|---|---|
| 01Discovery | How the business runs, who needs what, which numbers are argued about. Metric definitions agreed and owners named. | Week 1 |
| 02System connection | API sources configured in Connect: authentication, endpoints, pagination, schedules. No file drops, no FTP. | Week 1–2 |
| 03Historical extraction | History pulled through the same pipeline, with row counts and control totals reconciled against the source. | Week 2 |
| 04Data model | The semantic layer: certified measures, dimensions, hierarchies, entities and currency. Versioned and explainable. | Week 2–3 |
| 05Validation | Finance signs off the numbers against the ledger and the ERP. Nothing goes live that does not reconcile. | Week 3 |
| 06Dashboards and reports | Board pack, branch and department views, the exception library. Built as views of the model, not one-offs. | Week 4 |
| 07Tamara configuration | Vocabulary, business context, guardrails and starter questions. Tamara answers only from certified measures. | Week 4–5 |
| 08Go-live | Everyone in. Sign-on, roles and scopes, the warehouse screen, the phones. | Week 5 |
| 09Training | Question-first working sessions by role. Managers learn to ask, not to hunt. | Week 5–6 |
Custom work is separate. Everyday report building is not.
Self-service is part of the product. Building a report, a dashboard, a watch or a Tamara question inside Sentinel never attracts a consulting fee. These are the things that do:
| Service | Charge | Note |
|---|---|---|
| Additional ERP / data-source integration | $2,500 – $7,500 once-off | Depends on the API and the mapping effort |
| Custom dashboard / report pack | $1,500 – $4,500 | Only when a pack is bespoke; everyday report building is self-service |
| Bespoke workflow or module | Quoted project | |
| Additional legal entity | $3,250 / year | Related entity in the same environment |
| Dedicated environment | Enterprise quote | |
| On-site consulting / training | $1,500 – $2,000 / day | |
| Major historical data reconstruction | Quoted | |
| Custom Tamara agent or workflow | From $2,500 |
For the first ten customers. Founding pricing protected for three years.
- Unlimited company users
- Full intelligence platform
- Tamara AI
- ERP integration
- Hosting, support and updates
Founding customers become reference sites. In return the price is held for 3 years, and the first findings — the margin leakage, the overtime pattern, the stock nobody should be holding — are published with the customer's permission as the proof that sells the next ten.
Against named-user business intelligence.
Conventional BI is priced per person. Phocas confirms its subscription is influenced by the number and type of named users, the products selected and refresh frequency, and adds an annual platform fee and a one-off implementation fee; it does not publish those figures. Microsoft Power BI is listed at AU$21/user/month for Pro and AU$35.9/user/month for Premium Per User, before GST. Every additional person is another recurring licence — which is exactly why so many businesses end up with five people sharing a login and forty people who never see the numbers.
| Sentinel Professional | Phocas | Power BI | |
|---|---|---|---|
| Annual licence | $13,000 | Custom quote | AU$21–35.9 per user per month |
| User model | Unlimited company users | Named users | Named users |
| Additional users | $0 | Additional licences influence price | Another licence each |
| Platform fee | Included | Separate annual platform fee | Capacity extra at scale |
| Initial setup | $8,500 | One-off implementation fee | Partner engagement, typically quoted |
| Reports and dashboards | Unlimited | Unlimited | Unlimited |
| Data automation | API connectors included | Platform fee covers data automation | You build and host the pipeline |
| Data warehouse and model | Included, governed, certified | Included | Build your own |
| AI | Tamara included, traceable to certified measures | Depends on offering | Copilot requires Fabric capacity |
| Domain packs | Distribution, payroll, manufacturing, practice | Sales, purchasing, inventory, finance | None — build your own |
| Support, updates, training | Included | Included | Microsoft support; training via partner |
| Year-one base cost | $21,500 + GST | Quote required | Licences + build + hosting |
| Year two onward | $13,000 + GST | Subscription + platform fee | Licences + hosting + maintenance |
Per-seat lines are published Microsoft list prices, licences only. They exclude the data warehouse, the model, the pipeline, the report build and the person who maintains all of it — which Sentinel includes. Phocas is not plotted because it does not publish its figures.
| Users | Sentinel | Power BI Pro | Power BI PPU |
|---|---|---|---|
| 10 | $13,000 | $2,520 | $4,308 |
| 25 | $13,000 | $6,300 | $10,770 |
| 50 | $13,000 | $12,600 | $21,540 |
| 100 | $13,000 | $25,200 | $43,080 |
On licences alone, Sentinel Professional costs less than Power BI Premium Per User from 31 users and less than Power BI Pro from 52 users. Below those counts the per-seat product is cheaper to license and considerably more expensive to make useful.
For a 40-person business, Professional works out at about $27 per person per month for the whole platform — and the forty-first person is free.
Intelligence is rationed. The people closest to the margin — trade counter, yard, purchasing, the plant — are the ones who never get a licence.
The number on the seat is not the number on the invoice. Platform, data automation and refresh frequency arrive as separate lines.
Entities, systems, volume, refresh and compute. The cost drivers you can see and plan for, not headcount you are trying to grow.
See it before you buy it. The demonstration is open now.
The demonstration environment is the full product running on two synthetic tenants: Northline Building Supplies (distribution, payroll and a fabrication plant) and Coral Coast Health (medical practice and payroll). Every screen, every Tamara answer, every API connector and every domain pack is live. No customer data is present.
Ask Tamara why margin moved in Townsville. Spin the Living Cube. Run the payroll sync from the Connect screen and watch the numbers reconcile. Compose a board pack from one question.
This is a demonstration, not a live tenant: one shared credential, synthetic data, resets on redeploy. Camera recognition is shown on the sign-in screen as an option and is enabled per person on customer deployments under your SSO policy.
Simple, annual, in advance.
- All prices AUD and exclude GST.
- Subscriptions are contracted and invoiced annually in advance; twelve-month initial term, then rolling annual.
- Implementation & Intelligence Onboarding is invoiced 50% on commencement and 50% at go-live.
- Unlimited users means every employee and contractor of the licensed entity. Sharing with external parties (customers, suppliers, auditors) is included through governed shares and scheduled distribution.
- Tamara fair-use allowance is sized for the whole company asking questions all day; sustained automated use beyond it is discussed, not silently billed.
- Hosted in Australia. Customer data remains the customer's property and is returned on exit.
- Standard support is business hours AEST by email and in-product; Enterprise adds priority response and a named success manager.
- Annual price movements are capped at CPI + 2% for the first three years; Founding Customer pricing is fixed for three years.
A one-hour discovery conversation.
Bring the three numbers your business argues about most. We will show you how each becomes a certified measure, what Tamara says about it, and what the six weeks to go-live look like for your systems. If the demonstration has already answered the question, the Founding Customer offer is open to the first ten businesses.